How Zillow or Trulia Outsmart Real Estate Agents

Real Estate Agents Help Their Competition Outrank Them

Having your website rank high or on page 1 of Google or other search engines is difficult enough to do organically. You up against other real estate agents, brokers and companies.

Many agents don’t know the little secret Zillow, Trulia, Homes, Realtor dot com’s and other like companies have. They have real estate agents help them rank higher and above them.

If you have ever used a free widget any of those companies have offered and installed it on your website, you have unknowingly help them and hurt yourself.

See, those attractive free widgets seem like a great thing. You think it will look great on your site and it will offer your viewers added tools that you would otherwise not be able to offer. I mean, who has time to learn how to build tools in websites right?

What those companies don’t tell you or hide in the terms and conditions is that the widgets will have links that connect back to their website. Simply, you are adding links on your website that give clout to those big websites. Search engines see this and say, oh, all these agent real estate sites point back to the big websites, they must be important. So when someone searches for real estate on a search engine, the likes of Zillow, Trulia or others will appear first and push your site further and further down the list.

This infographic below from Real Geeks is a fantastic illustration of what happens when you install a widget on your website. It also tells you what you can do about it.


Real Estate Agent Websites Help Zillow and Trulia


If you want to know more about how you can improve you website and SEO results, contact me and I will be more than happy to help you out.

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