Social media is one of the most powerful tools in your marketing efforts. Think of social media as a freeway that has information going out at every exit. Your marketing efforts will be on Facebook, Twitter or LinkedIn, Pinterest or all of them. The list goes on and on.
Where is all this information coming from. Your marketing efforts need to come from one location. A location that you control, that has your information, has your listings, has property pictures, buyer and seller information. Your own website.
Treat your website like a hub of a bicycle wheel where all the information will be centered in the hub and content will be sent out throughout all the spokes (social media channels) to various parts of the Internet where people are. Most likely you found this article because you saw some content with a link from a social media site or other place on the Internet like Google.
There is no doubt social media has exploded and is here to stay as a facet of the Internet. Using social media to drive traffic to your website to what consumers want to read is key.
A great benefit to having all your content on your website is that the information will always be there. Imagine you’re a popular singer, Stevie Wonder or Alicia Keys and you record an album. You record the album once, then it is released and consumers will listen to it on the radio and they will buy it at the store or online and they will listen to it over and over in their car, at home, at work, at the gym but the artist only recorded the album once. Once the album is published they’re creation gets replayed over and over and over again. With a website, you create your content once and publish it on your website. Then you can post it to social media social media to promote your content and push readers back to your website over and over again. You write a piece of content once and it lasts forever.
Newspaper advertising has dropped off for many reasons but one is this. You decide you want to advertise in the newspaper. You create an ad, pay for it, it runs on a certain day, and it’s done. An advertiser would have to start all over again with a new ad if they want to rerun it or one similar. That’s just what happens when you write your content directly on social media. You will need to write that content over and over again. Your content will be seen today, will be old tomorrow and will get lost in the news feed shuffle. A week from now no one will remember it.
Bottomline: Get a website or if you already have a website, publish all your content there and bring in readers from social media.
If you want to know more about how to market yourself using social media, contact me and I will be more than happy to help you out.
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