Expired Listing Letters

An Example of a Letter Sent to an Expired Listing:

<<Date>>

<<Prospect Address As>>
<<Prospect Address>>
<<Prospect City>>, <<Prospect State>> <<Prospect Zipcode>>

<<Prospect Salutation>>:

Do you still wish to sell? Yesterday, I was in your area showing property to a couple from out of town and thought of your property.

I know that some sellers like yourself may ask, “If you are such a good real estate agent, then why didn’t you sell my house when it was for sale before?” Please understand that top agents like myself specialize in the marketing and selling of the properties for sellers who employ us.

You can be assured that if you employ me as your agent I will dedicate myself to getting your property SOLD, not to just putting it in the Multiple Listing Service (MLS) computer system and hoping that someone else sells it.

I would like an opportunity to show you my plan on getting your home sold at no obligation and let you decide if you think it will work for you.

Sincerely,
<<Agent Name>>
<<Agent Title>>
<<Agent Work #>>

 

2nd Example of an Expired Listing Letter:

<Dear Mr. / Mrs.,

IF YOU ARE READING THIS LETTER THEN YOUR REALTOR HAS NOT SOLD YOUR HOME.

My name is <name> and a Realtor at  <company>. I have noticed that your house was recently taken off the market so I am writing to see if you still have an interest in selling. I welcome the opportunity to meet with you to go over your Real Estate needs and update you on current market conditions in your area. Together we can devise a plan that will get your home sold.

In this market you need a Realtor experienced in your area who will get your home sold for full market value in a reasonable amount of time. I will offer you my <#> years of experience  selling homes and an unconditional listing agreement that you can cancel at anytime with no fees to you. I get paid when you get paid. At closing.

I promise to talk to you personally during the listing period at least twice a week with updates. I promise to answer my phone when you call or return your call within 30 minutes Mon-Sun 8am- 8pm. Try it! 555-555-5555.

Folks, if you are serious about selling your home then give me a call today and start packing! I look forward to hearing from you.

Sincerely,

<agent>

You can use any expired letter and tailor to your liking. Always offer to help, use sincerity and make it your own.

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